The brand. Social Networrking allows us to improve both the notoriety and the authority of our brand. Social networks bring together millions of people who come to them not only to interact with other people, but also to find information about the products and services that companies offer. Communication channel. Social networks are an ideal communication channel to reach our target audience and to meet the queries and demands of users. If users feel cared for and heard, they will surely end up becoming loyal customers. Source of information. At the same time that we look after the questions and problems of the users, we also obtain valuable information about the interests and needs of the same. These help us to improve our services and online marketing strategy. More referral traffic. Social networks also serve us to attract traffic to our website, but for them we must generate interesting and attractive content for our target, otherwise they will never feel interested or identified with our brand. Less costs. Advertising campaigns in traditional media, such as television or radio, are infinitely more expensive than if we do Social Networking. This way we save costs and improve the profitability of the company.