Online Advertising
We are experts delivering traffic to your company online channels, generating "leads" or Potential Clients and concrete opportunities for you to close sales and monetize your investment in Digital Marketing.
Engage Audiences with increased Online Presence
Learn about our Online Advertising Strategies
Online advertising consists of digital commercial communication aimed at Potential Clients or Clients of an advertiser. Online advertising is advertising that is carried out in interactive media: the Internet, interactive television, and mobile devices, through interactive formats.
Digital advertising is part of the digital marketing strategies, this area being the one that covers a large part of the total strategies made for virtual media.
Accessibility
Low cost
Segmentation
Flexibility
Measurement
Digital Solutions
Boost your Success
What we offer
The type of digital advertising will always depend on the marketing strategy of the project. Each type of digital advertising is more effective in specific segments and the correct use of them can have a better impact on the Potential Clients.
Banners
Traditional virtual poster format in spaces purchased on certain web pages.
Search Engine Ads
Ads paid to rank high on the search engine results page.
Native advertising
New tool created especially for social networks. Less intrusive, highly segmented, and is labeled “sponsored by.”
Advertising on social networks
It uses traditional techniques but its exposure is highly segmented by age, region, interests, among others.
Email Marketing
Uses email and the information it may hold to promote the product or service.
Play Video
Advertising in action
Changes appear constantly in the formats in order to try to surprise the user and add value in an increasingly competitive context. The trend is to make an increasingly elaborate and informative type of advertising that tries to cover the user’s needs and provide the information they need to solve their problem, also providing added value.
Online Advertising Basics
Visit
Uninterrupted browsing period of a user session.
Impression
Advertising impact received by the user.
Click
Visit or Entry to a web page and download of several pages/sections.
Click through Rate (CTR%)
It is the percentage of “banner” impressions converted into clicks. Clicks / Impressions * 100.
Post Click Activity
Activities detected on the advertiser’s pages as a consequence of having clicked.
Frequency
A maximum number of times the user is hit. The frequency can be programmed in most cases to be for the entire campaign period, monthly, weekly, daily, hourly or per session.
Adserver
Software for the implementation and launch of the insertions of a campaign. There are 2 types: Publisher and Agency / Advertiser.
Cookie
Identification number sent by a server to a browser (it is saved in a file: cookies.txt). Every time that browser makes another request, it communicates its number, so the server recognizes the user/browser.
Tracking Code
HTML code necessary to measure conversion and/or activity on the advertiser’s page. The best known are Doubleclick: Spotlight.
Post view or post impressions activity
Activities detected on the advertiser’s pages as a consequence of having viewed an ad.
Advantages Of Online Advertising
It can be said that, to a greater or lesser extent, today almost all companies and businesses launch some type of advertising or promotion on the internet.
- High degree of affinity with commercial targets difficult to reach through other means, reaching very specific niches.
- High segmentation capacity: sociodemographic, thematic and technological.
- Possibility of interaction and direct contact with the client / end consumer.
- Customer loyalty through programs, incentives, offers and promotions.
- Unlimited creative possibilities.
- Complement of campaigns in conventional media.
- Constant innovation of actions and flexibility of formats with low production costs and no distribution costs.
- Prescription capacity and virality.
- Speed of implementation.
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