Online advertising consists of digital commercial communication aimed at Potential Clients or Clients of an advertiser. Online advertising is advertising that is carried out in interactive media: the Internet, interactive television, and mobile devices, through interactive formats.
Digital advertising is part of the digital marketing strategies, this area being the one that covers a large part of the total strategies made for virtual media.
The type of digital advertising will always depend on the marketing strategy of the project. Each type of digital advertising is more effective in specific segments and the correct use of them can have a better impact on the Potential Clients.