Digital channels are the means of distribution of the different strategic messages that are sent to the client or stakeholders to guide their consumption.
Web page
One of the best ways to inspire confidence online in your consumers is through a website of your own brand. It is through this channel that customers can get to know your products or services completely. In addition, you are offering them direct communication channels that, in the long term, are part of a loyalty strategy.
Social networks
Most customers, upon hearing the name of the brand, the first thing they will do is look for it on social networks because they are strategic channels to position the brand against the competition and reach consumers in a massive way. Using Facebook and Instagram as the main digital channels could help increase your sales significantly.
Ecommerce platforms
A highly recommended option to disseminate the products or services of a company is to insert itself into existing e-commerce platforms, since these already have a position in the virtual world. This will allow the brand to match or exceed the competition, since it is the customer who will decide to buy from you or not.