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Animation is the process by which it is possible to give movement to drawings or inanimate objects. Whether they are drawings, renders or photographs (3D, traditional drawing, Stop Motion figures, etc). Technically, animated content comes to be a sequence of images, which when shown consecutively, manage to generate a credible movement effect in our brain.

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Animation Types

Animation 2D

The 2D digital animation is the one that is made using digital or computerized techniques. Although the artistic process is the same as in traditionally animated content, the tools and programs that currently exist facilitate the process and resources, making this type of product available to anyone with a computer.

Stop Motion

Stop Motion is also known as claymation. It is the animation that is made by capturing real objects and materials created with clay, plasticine, or any other malleable material. In stop-motion, drawings are not animated, but static and immobile objects strategically placed in front of a camera.


Rotoscopy is a technique that uses the ancient method of placing transparent sheets of acetate or paper on top of a film (sequence of photographs). The objective is to trace the outline of the objects and characters recorded.

Animation 3D

3D Animation is a computerized process used by animators to create sequences of images or renders through programs and applications that simulate three-dimensional visualization. These applications allow the creation and manipulation of polygonal meshes, bone systems (rigging), textures, virtual lighting , simulations, animation, etc.


Animated Content has its origin in the Latin “Anima” and whose meaning is “Soul”. Therefore animate consists of giving soul to a character or an object so that it seems that it comes to life, thinks and acts by itself. In short, a 3d, 2d, stop motion, etc. animator (no matter the technique) must have the ability to bring life.

Animate or give soul to a character is a work of pure interpretation or acting, so it has much more to do with an artistic process than a mechanical one. The observation of living beings and how the elements that surround us work is what allows animators to give more credibility to their animations.

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